The world is riding the social media wave and thousands of people are jumping online and staying there.  This makes for the perfect opportunity to get your business’s name out there and sharing it with Facebook, Twitter and Google fans.

Facebook
Facebook has over 750 million active users since its last count. Creating a Facebook fan page and exposing your brand can be a great step towards getting your name out there.

Important steps to take:

• Create a fan page in the correct category. This is very important, as your SEO structure is based on the category selection.
• Create a Facebook fan page name with your brand name in it. This will determine your URL and cannot be changed later.
• Use widgets such as iFrame to insert mini websites on Facebook, or even images with links and promotions to gain more visitors and likes to your site.
• Fill in as many details as possible, especially your address, since Facebook maps your business in a “Places” format. This will give your clients and visitors a good idea where your business is located.
• Get your clients to like your page, as this drives wall feeds to their personal pages every time you make a fan page status update. Try to use promotional means- gifts or images – to draw your readers’ attention to the like button, as most people tend to forget when they look at your page.
• Use Facebook ad words to gain potential clicks through to your site
• Add your websites URL, so that people can connect to the original site.

Twitter
Over 175 million people  access Twitter, and each of them is connected to at least one person.  A saying comes to mind; everyone is connected to everyone else in the world through at most 6 people”. So if everybody is connected to at least one person, you should have some great coverage.

Important steps to take:

• Personalise your Twitter page, so that your profile, or thecompany’s profile has some personality.
• Upload logos and brands to your profile page, so that you will be instantly recognised before even making a comment.
• People trust active accounts, as it will show constant maintenance of your account and convince people that yours is not just a fly-by-night account
• Make interesting tweets about relevant topics
• Include other Twitter accounts in your conversations to spark interest and possibly a few retweets. To include someone in your tweet, add them by using  @ and their account name (@seoblogcoza)
• Make daily tweets, stay away from spam-like tweets
• Follow as many relevant and real people as possible

There are many different kinds of social media sites that you can use, such as Linkedin, Reddit, Diigo, Digg and Stumbleupon. It’s up to you to find the perfect social media sites and use them correctly. Assign people to various accounts in order to  optimise your use of each and every site. Keep an eye out for up and coming social sites, as  new ones jump out of nowhere  in the blink of an eye.

Ruan Smit is an experienced online content writer who enjoys writing about various topics such on domain registration,blogging and reviews about the best web hosting companies out there.This article was written by a guest author. Would you like to write for us?