Apparently these days around 69 per cent of viewers would like to be able to alter the storylines of their favourite shows, live and interactive. Of course, any writer who has dared to mention that they are a writer in public will be familiar with the line “Oh, I could write a book” or “I think I’ve got a novel in me”. In the case of the latter statement one person I know nearly got one once. Yes, us creative types can never really get across the fact that writing a book, a newspaper column or even a web page is not just about putting one word in front of another, especially when you have to do it every single day. However, the idea of interactive TV fascinates me and in the interests of research I watched ‘Strictly’ and logged onto to Twitter at the same time. It took me a while to recover from the whole experience, especially the ‘Strictly’ bit, but it gave me some interesting insights into the forces at play in this increasingly interactive world. Funny thing is they’re nothing new.
Old habits die hard
A hundred years ago TV didn’t exist. I’m not sure how our ancestors survived although they spent a lot more time down pits and stuff so perhaps they didn’t miss it too much. Besides they had the theatre instead. I’m not talking about anything fancy here, no Shakespeare, no Beckett, none of that stuff that makes your brain bleed. I’m talking Vaudeville in the States or Variety over here in the UK. This kind of theatre was a bit more interactive than the other. People chatted amongst themselves, prostitutes plied their wares along the aisles, business deals were brokered in quieter corners, people handed out flyers and leaflets, the terminally poor picked pockets and occasionally, very occasionally people paid some attention to the stage – if only to throw a tomato or two. All very like surfing the net and watching TV at the same time. Just without telephone lines, televisions or high speed mobile internet access.
Word of virtual mouth
OK, so has this got anything, anything at all to do with SEO copywriting? Well despite a century of incredible change in the way we live our lives and interact with each other, we still seem to act very much the same. We are still motivated by the same needs, desires and hopes. SEO copywriting focuses on getting the attention of robots and algorithms to place our clients’ websites in top position. It’s a useful tool and while many people will search online for products they still like the good old fashioned word of mouth approach – even if that is via Twitter while watching and chatting amongst themselves about ‘Strictly’ or ‘Eastenders’. SEO copywriters come to the fore once you have those people chatting about you, once you’ve been noticed plying your wares along the aisles. A good agency that provides copywriting services will know this and be able to integrate Twitter, Facebook and killer copy on your landing pages to ensure that when plying your wares along the aisles of the internet nobody ends up throwing virtual tomatoes at you.
Don’t write the obituary yet
The death of SEO copywriting has been announced frequently over recent years but like so many other old tricks it’s not as dead as it seems. Good copy still has a place on your website although how people find that copy may change. With an experienced SEO copywriting agency at your side you can keep up with the latest techniques, even if they turn out to older than you might think.
Combining social media and SEO copywriting allows you to gain exposure in a world that seems to change rapidly, even if it doesn’t change that much! This article was written by a guest author. Would you like to write for us?
