Google Adwords- Choosing the Right Keywords

There is nothing more important to a successful Google Adwords campaign than choosing the right keywords.  It initially seems the most basic and simple thing to do, but in fact choosing keywords can be the basis of a highly profitable online business or a money sinkhole.   It is also a highly unique and individual requirement – no two businesses will profit from the same key phrases – and therefore anyone who tells you there is a magic one-size-fits-all solution for your business is selling snake oil.  It is however possible to know the rights and wrongs based on what works for other businesses similar to yours. The first thing we should look at is the difference between broad keyword searches and narrow keyword searches.  Let us assume you for the moment you are...

It Is No Longer the Net. It Is the Cloud!

I still remember the good old days of website hosting where hosting providers would give us 20MB of disk space and 100 MB of bandwidth. And god forbid if you were to cross the bandwidth quota, there would be a steep price to pay. In fact, there were many cases where someone’s article would reach the front page of Digg (which was much more popular once upon a time). The resultant “Digg Traffic” would either cost the site to go down, or if the server was equipped to handle spikes, the hosting costs would go through the roof and the bill for a single day could run into thousands of dollars. Of course, today that scenario is laughable. If you have not yet cloud-equipped your website, your business, and your life in general, you are living in an...

Making Sure You Have a Trustworthy Website

Websites come in three types: the good, the bad and the ugly. Sadly, the ugly ones are much more common than the good, and it’s sometimes difficult to watch out for the bad. There are definitely things to look out for when you’re visiting a website however, whether you’re using it to buy or sell. If you’re using a website and money is involved, then you need to be absolutely sure of its reliability, trustworthiness and validity. It’s not always easiest to find out whether you can trust a website or not and always go with your instincts. If you feel like there’s something dodgy about a website, click away and don’t use it. SSL SSL, or ‘Secure Socket Layer’ transmissions were developed a few years ago on the back of SSH, a technology aimed at giving online...

Wondering How to Scale up Adwords?

Wondering how people manage to take care of hundreds (or even thousands) of AdWords accounts at the same time. There are tons of companies that do it to it. If you want to make money in the SEO/SEM world you can’t neglect AdWords. In fact it is a good (actually not good – GREAT) supplement to your SEO game. But that’s another story. Here is how people scale up their AdWords efforts. Struggling with Keywords and the Solution Time is money, and one of the most overlooked parts of SEO and SEM is keyword research. Your keywords are your starting point, and therefore should be one of the most important factors when doing your SEM with Google AdWords. The bottom line is that you should spend as much time in your initial keyword research as possible....

Layman’s Guide | 5 Things to Check Before You Even Start Link Building

Links essentially helps websites rank higher within the Search engines.  Since the inception of search engines like Google & Bing, SEOs have understood the importance of links and have actively sought to acquire a wide variety of different types of links thus helping them to rank higher within the SERPs. After fixing the on-site issues that maybe restricting search engines to crawl your website, it would be tempting to just go ahead and start link building, however to be ranking well it is never as easy as this. Here are some top tips that you should know before embarking on your link building campaign: Competitor Backlink Profiling Before starting your campaign, have a look at your competitors within the SERPs and see what they are doing, software like...

The Growth of Popular Web Servers

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