Archive : Business & Marketing

There is no stopping the Internet as it has grown to innumerable proportions in the last decade. It isn’t restricted to the Techno Geeks but has become a medium for the masses. Internet marketing or online marketing has become a part and parcel for most businesses and institutions around the world. As more people use the Internet as the most popular source of information it makes sense for businesses [...]

Unless proper security precautions are taken, it has been found that video conferencing equipment can provide a relatively easy means of entry for cyber-spys. Boardroom microphones and cameras that are connected to the internet can actually be hacked by those who are intent on finding out your business. The NY Times recently reported that the US firm Rapid7 proved the point when they did a search for [...]

Android has come a long way since it was first released, and thanks to the great developer community, it became much more than what the initial creators have envisioned – it was supposed to be just an underlying platform that any operator could customize, but ended up being a full-fledged mobile OS in its own right. As with any other operating system, its success depended heavily on the amount [...]

Over the Christmas season we were faced with a very familiar story: we are experiencing economic difficulties which means that sales are down because people aren’t spending as much. Yet, this statement might not be as true as you think – especially if you look at internet sales. According to research, shoppers spent around £8 billion online this December, which was a 16.5% rise on [...]

The business industry is constantly developing and transforming, with customer attitudes changing in reaction to new trends and world events. So how have attitudes changed in recent years? And what does this mean for your business? As a business, you rely on your customers for your income and success, but unfortunately customers are not always consistent but instead adapt themselves to present situations [...]